All Marketing & branding articles – Page 87
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AnalysisCampaign of the week: John Lewis, Shop Spring This April
Department store John Lewis’ eye-catching TV ads win attention because of their emotive stories and big production values.
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OpinionComment: A canter through my horsegate
Nearly two months have passed since my “Ratner moment” in the media, and amazingly I still seem to be in a job.
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News
Debenhams launches diverse ad campaign starring Paralympic amputee
Debenhams has used an amputee, a glamorous granny and a size 18 model in its new diverse advertising campaign.
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OpinionComment: Retailing needs a new model to build brand loyalty
“Showrooming” involves customers visiting a store to seek advice or to experience a product, but completing the purchase elsewhere.
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NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
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AnalysisCampaign of the week: H&M Conscious Collection
H&M has once again turned to the power of celebrity to promote its wares, but its new ad’s eye-catching visuals are what really sets it apart from the competition.
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AnalysisAnalysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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NewsClose encounters of the customer kind
Argos has launched collectable figures of the extraterrestrial family that stars in its advertising campaign.
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OpinionComment: Coherence, consistency, and completeness are key
Today’s consumers live complex lives. At every turn, they are bombarded with information and advice.
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OpinionRetail surgery: How do I know if affiliate marketing is right for my business?
How do I know if affiliate marketing is right for my business?
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NewsShoppers back price-matching schemes as Sainsbury’s makes Tesco complaint
Shoppers have thrown their weight behind grocers’ price-matching schemes as controversy over Tesco’s Price Promise promotion mounts.
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NewsBargain Booze passes on Budget beer cuts before new TV ads air
Off-licence chain Bargain Booze is to pass on Chancellor George Osborne’s price cut on beer duty ahead of an Easter marketing push.
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NewsGlobal pop star Beyoncé is the new face of fashion retailer H&M
Global pop star Beyoncé is the new face of Swedish fashion retailer H&M and will appear in television and print ads for the retailer.
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AnalysisCampaign of the week: French Connection, Make a Scene
French Connection’s creative new campaign puts shoppers in the director’s chair to construct a film promoting its latest collection.
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OpinionComment: Tesco’s Price Promise scheme raises own-label debate
Battle lines have been drawn this week between Tesco and Sainsbury’s, with Justin King, blasting Tesco’s Price Promise scheme.
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NewsThe Range to launch TV adverts fronted by Laurence Llewelyn-Bowen
Furniture specialist The Range is set to launch a new TV advertising campaign fronted by Laurence Llewelyn-Bowen with the strapline ‘If we don’t sell it, you don’t need it’.
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NewsVideo: Asda launches Budget-themed advert for Price Lock promotion
Asda has released a new TV advert and price promotion focused on today’s Budget as it looks to highlight pressure on consumer spending.
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AnalysisOracle Retail Week Awards: Value supermarket retailer Aldi scales new heights
Aldi has gained ground rapidly in recent years and consumers are flocking to its stores. Nick Hughes explains how it won The Zolfo Cooper Growth Retailer of the Year award.
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AnalysisAnalysis: There’s more than one way to keep the tills ringing
Tesco turned up the pressure on price again this week with its Price Promise scheme. But price isn’t everything.