All Marketing & branding articles – Page 92
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NewsIn pictures: Waterstones launches Kindle advertising
Bookseller Waterstones is launching an advertising campaign for Amazon’s Kindle device.
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AnalysisAnalysis: Catering for the family market
Catering for families in stores can increase consumer engagement and sales. But as the family unit changes, retailers need to be creative and considered.
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News
Coles Group abandons My5 grocery discount
Coles Group has abandoned its My5 grocery discounts in order to target more offers to its customers.My5 was introduced in April as part of the relaunch of the FlyBuys loyalty scheme and offered daily discounts of 10% off five grocery items when shoppers spent more than Aus$50 (£32.21). Coles said ...
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NewsAccessorize mulls loyalty card launch
Accessorize is considering launching a loyalty card after conducting a “successful” trial.
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NewsAsda warns shoppers over email scam
Asda has warned shoppers not to fall for fake emails that claim to be from the grocer attempting to collect personal information.
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NewsVideo: Tesco's new TV adverts are go
Tesco has unveiled its first TV advert, which features the Thunderbirds theme tune, since hiring Wieden + Kennedy to handle its £110m advertising account.
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AnalysisCampaign of the week: Waterstones, Importance of Bookshops
In the face of Amazon’s continued dominance in online book sales and the growing popularity of ebooks and tablets, high street bookseller Waterstones has launched an advertising campaign lauding old-fashioned bookshops.
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AnalysisAnalysis: Iceland’s bullish boss holds the grocer steady
Despite a tough six months, Iceland founder Malcolm Walker insists the frozen food retailer can excel and explains why staff should think of him as Father Christmas.
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NewsToys R Us offers Facebook fans chance to star in Christmas TV advert
The retailer is offering anyone who ‘likes’ its Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of the Toys R US advert.
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AnalysisAnalysis: Retailers spread the word with in-store magazines
Despite the proliferation of online content, the in-store magazine has grown in stature and sophistication, providing customer reach and engagement.
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News
Carrefour launches more targeted discount vouchers
Carrefour has launched more targeted discount vouchers in its 1,200 domestic hypermarkets and supermarkets.The retailer is now offering shoppers a voucher on a branded product, based on their shopping behaviour and purchasing history in the store. Targeted vouchers totalling several million euros will be distributed in its stores. Each voucher ...
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AnalysisAnalysis: How can Gap get its edge back?
Steve Sunnocks has just been promoted to global president as part of a management reshuffle at the fashion retailer. How can he improve Gap’s standing in the UK market?
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NewsMorrisons ditches Flintoff for Christmas advert
Morrisons has axed former England cricket star Andrew Flintoff from its advertising campaign this Christmas.
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NewsHomebase ad banned for 'misleading' shoppers
The Advertising Standards Authority has banned an advert created by DIY retailer Homebase after it concluded it was “misleading” shoppers over promotions.
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OpinionRetail Surgery: How can I increase customer loyalty?
How can I increase customer loyalty and ensure shoppers keep coming back?
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AnalysisCampaign of the week: Marks & Spencer, Weekends In
As the nights draw in and the cold weather starts, Marks & Spencer aims to capitalise on consumers staying in of an evening with its new ‘Weekends In’ advert and promotion.
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NewsWaterstones launches campaign emphasising importance of bookshops
Book retailer Waterstones is to launch a marketing campaign to emphasise the importance of bookshops.
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AnalysisAnalysis: The rise of the supermarkets
Food retail has been transformed in the last 20 years. Rebecca Thomson looks at how the sector has changed and its prospects.
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AnalysisCampaign of the week: Waitrose, #WaitroseReasons
Waitrose’s recent Twitter campaign sparked a torrent of ‘posh’ jibes and quips from social media jokers and divided opinion among marketing experts.
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NewsMarmite to sponsor Oxford Street Christmas lights
Oxford Street Christmas lights will be sponsored by Marmite this year, and will feature an interactive “love it or hate it” display.