Coles Group has abandoned its My5 grocery discounts in order to target more offers to its customers.

My5 was introduced in April as part of the relaunch of the FlyBuys loyalty scheme and offered daily discounts of 10% off five grocery items when shoppers spent more than Aus$50 (£32.21). Coles said My5 will not be extended beyond October 31.

A spokesman said: “My5 was always a short-term promotion to support the relaunch of FlyBuys. We are now moving to a much more targeted approach.”