All Marketing & branding articles – Page 94
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NewsVideo: Waitrose changes tack for this year’s Christmas ads
Waitrose has shunned the expensive Christmas TV adverts typical of the festive period in favour of a stripped back campaign emphasising the season of goodwill.
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NewsVideo: Tesco launches Christmas TV ad campaign
Tesco has launched the first of a series of Christmas TV adverts.
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NewsVideo: Full Monty director creates The Co-op's Christmas campaign
The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty.
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OpinionComment: Big data questions loom large over retailers this Christmas
The question posed by ‘big data’ is one that continues to go largely unanswered for retailers.
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OpinionComment: Mascots can provide a powerful brand image
Let’s hear it for retailers with mascots. In some cases the mascots are one of the first things that pop into your head.
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NewsHarvey Nichols unveils racy ad campaign
Upscale department store group Harvey Nichols has unveiled a racy ad campaign to support the opening of its first standalone Beauty Bazaar store at Liverpool One.
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AnalysisCampaign of the week: Ikea, Playin’ With My Friends
Ikea marketing manager Peter Wright says the retailer’s new advert is a “step change” from its previous campaigns.
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InterviewQ&A: Michael Sharp, Debenhams chief executive
Debenhams today reported a 2.6% increase in total sales in the last year driven by strong international growth. Michael Sharp tells Retail Week how the retailer is achieving growth.
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NewsIn pictures: Waterstones launches Kindle advertising
Bookseller Waterstones is launching an advertising campaign for Amazon’s Kindle device.
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News
Coles Group abandons My5 grocery discount
Coles Group has abandoned its My5 grocery discounts in order to target more offers to its customers.My5 was introduced in April as part of the relaunch of the FlyBuys loyalty scheme and offered daily discounts of 10% off five grocery items when shoppers spent more than Aus$50 (£32.21). Coles said ...
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AnalysisAnalysis: Catering for the family market
Catering for families in stores can increase consumer engagement and sales. But as the family unit changes, retailers need to be creative and considered.
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NewsAccessorize mulls loyalty card launch
Accessorize is considering launching a loyalty card after conducting a “successful” trial.
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NewsAsda warns shoppers over email scam
Asda has warned shoppers not to fall for fake emails that claim to be from the grocer attempting to collect personal information.
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NewsVideo: Tesco's new TV adverts are go
Tesco has unveiled its first TV advert, which features the Thunderbirds theme tune, since hiring Wieden + Kennedy to handle its £110m advertising account.
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NewsToys R Us offers Facebook fans chance to star in Christmas TV advert
The retailer is offering anyone who ‘likes’ its Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of the Toys R US advert.
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AnalysisAnalysis: Iceland’s bullish boss holds the grocer steady
Despite a tough six months, Iceland founder Malcolm Walker insists the frozen food retailer can excel and explains why staff should think of him as Father Christmas.
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AnalysisCampaign of the week: Waterstones, Importance of Bookshops
In the face of Amazon’s continued dominance in online book sales and the growing popularity of ebooks and tablets, high street bookseller Waterstones has launched an advertising campaign lauding old-fashioned bookshops.
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AnalysisAnalysis: Retailers spread the word with in-store magazines
Despite the proliferation of online content, the in-store magazine has grown in stature and sophistication, providing customer reach and engagement.
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News
Carrefour launches more targeted discount vouchers
Carrefour has launched more targeted discount vouchers in its 1,200 domestic hypermarkets and supermarkets.The retailer is now offering shoppers a voucher on a branded product, based on their shopping behaviour and purchasing history in the store. Targeted vouchers totalling several million euros will be distributed in its stores. Each voucher ...
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AnalysisAnalysis: How can Gap get its edge back?
Steve Sunnocks has just been promoted to global president as part of a management reshuffle at the fashion retailer. How can he improve Gap’s standing in the UK market?