All Marketing & branding articles – Page 94
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AnalysisAnalysis: How can retailers raise brand awareness?
It’s no longer all about price – retailers must entice customers through an accessible, engaging brand. Rebecca Thomson finds out why retail is becoming more brand aware.
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OpinionComment: Portas must encourage high street retailers to target local customers online
“Erosion, neglect and mismanagement” has led the British high street to the point of extinction, according to Mary Portas, but she’s overlooking a very simple truth.
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NewsMarks & Spencer unveils autumn ad campaign
Marks & Spencer will air its latest advertising campaign, in which product rather than celebrity models take centre-stage, tomorrow evening.
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OpinionComment: How to avoid the race to the bottom
In a tough economy where rising costs and fears over unemployment are battering consumer confidence, it is inevitable that retailers will put price to the fore in their propositions.
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AnalysisDaily deals sites: What do retailers need to know?
Daily deals sites are gaining popularity among savvy shoppers and Amazon’s entry into the market takes the competition up another notch.
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AnalysisCampaign of the week: Matalan, Makes Fashion Sense
Value fashion retailer Matalan, which has a largely out-of-town store estate, has launched a multimedia campaign to increase its visibility.
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OpinionRetail Surgery: Will repositioning our pricing help increase sales?
We are facing intense competition and our sales are falling. Do we need to reposition our pricing versus the competition?
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NewsMarks & Spencer ditches celebs for new ad campaign
Marks & Spencer is to launch a new womenswear campaign without celebrities for the first time since 2005.
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NewsRetailers compete in back-to-school clothing market
Retailers are competing for market share in the lucrative back-to-school clothing market, which Kantar Worldpanel has valued at £350m per year.
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NewsIn pictures: Debenhams launches new ad campaign as it makes Russian debut
Department store chain Debenhams is to launch its next instalment of its ‘Life Made Fabulous’ TV campaign as it opens its first Russian store.
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OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.
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NewsHMV launches myhmv as next step of multichannel overhaul
Entertainment retailer HMV is launching a new personalised web-based in-store service to promote local and relevant offers to customers in its bid to become a multichannel retailer.
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AnalysisAnalysis: The top loyalty cards on the high street
As fashion retailer Jaeger claims its new loyalty offer is “the most generous fashion brand loyalty scheme on the high street”, Retail Week takes a look at other top reward schemes available.
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AnalysisCampaign of the week: Sainsbury’s, Here’s to extraordinary
Launching two weeks before the Paralympic Games Opening Ceremony, Sainsbury’s ‘Here’s to extraordinary’ TV campaign promotes its sponsorship of the event and chimes an inspirational note that should resonate with those suffering from Olympics withdrawal.
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AnalysisAnalysis: Asda takes on Tesco in battle for spend
Asda’s chief executive is getting ready to fight off a revived Tesco.
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OpinionRetail Surgery: How can I capitalise on exclusive brand partnerships?
How can I leverage exclusive brand partnerships to differentiate our offer?
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NewsMatalan launches online show with ITV
Matalan has embarked on a marketing drive with a new weekly TV show.
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OpinionComment: No place for class divides today
Imagine getting an email from the bank saying that, as you’ve only got £50 in your account, it’s not worth showing you its full range of services. Or a train company deciding that, because you paid the lowest fare, it won’t tell you what’s in the dining car.
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AnalysisAnalysis: Co-op’s battle continues as new era dawns
With its boss stepping down amid challenging market conditions and falling sales, can the Co-op reverse its decline and continue to compete against the big four?
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OpinionComment: Desperate tactics won’t win the game for retailers
Inflation is at its lowest level in two years. But this isn’t necessarily a cause for celebration. Demand is so weak that vendors are desperate to generate revenue.