All Marketing & branding articles – Page 99
-
OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.
-
OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
-
NewsLittlewoods sponsors new ITV prime time show
Online giant Littlewoods is to sponsor ITV’s new Saturday night show Superstar.
-
AnalysisCampaign of the week: Halfords, Tour de Francis
It’s an important time of year for bike retailers – the Tour de France is the sport’s biggest moment and it’s a good time to tap into the peak in cycling enthusiasm.
-
NewsGrocer Iceland puts service centre stage
Iceland managers are to present to the board this week the early findings of a big customer feedback programme designed to enable improved levels of service at the frozen food specialist.
-
AnalysisPayday spending: What do retailers need to know?
Shoppers are spending more around payday and retailers need to think carefully about their promotional timetables.
-
NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.
-
OpinionComment: Providing a better coupon experience
The rise of couponing over the last year appears irresistible, with 230 million redemptions made in 2011 alone.
-
AnalysisCampaign of the week: Sainsbury’s Simple Pleasures
Another summer advert and another nostalgia-filled child fest.
-
OpinionRetailers should seek opportunities to generate sales
Falling fuel and food costs mean consumers are just that bit more flush.
-
OpinionDebenhams: Never knowingly not on Sale?
Retail purists have often mocked the fact that Debenhams seems so reliant on discounting that, to paraphrase the famous John Lewis marketing slogan, Debenhams is “Never Knowingly not on Sale”.
-
NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
-
OpinionCustomer service worth talking about
Customer service is increasingly the key point of difference for retailers.
-
AnalysisCampaign of the week: Harvey Nichols, Contain yourself
Harvey Nichols is one of the relatively few retailers striving to stand out through its advertising.
-
NewsGrocers ramp up use of coupons
The grocers have upped the ante on coupons with a swathe of new deals at category level.
-
NewsIceland’s Walker posts record results
Frozen food retailer benefits as consumers change grocery spending habits.
-
NewsKiddicare to roll out localised websites
Morrisons-owned maternity etailer Kiddicare is localising prices on its international websites to make its offer more targeted and competitive.
-
NewsTesco puts 'Every little helps' under review
Tesco has put its ‘Every little helps’ strapline under review, it is understood.
-
OpinionHow to stop landlords diluting your brand
All retailers, from carpet sellers to wine merchants, need stores that reflect their brand identity.
-
AnalysisFive ways Majestic Wine is outstripping the grocers
Majestic Wine chief executive Steve Lewis believes the grocers’ 80% share of the wine market has peaked. The retailer reported a 14.5% uplift in full-year pre-tax profit today and Lewis believes there are significant market opportunities. Retail Week looks at reasons why he might be spot on.