All Marketing & branding articles – Page 99
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NewsSainsbury's reprimanded after Asda complaint
An advert for Sainsbury’s Brand Match has been banned after a complaint from Asda over its wording.
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AnalysisHow Facebook has changed retail
As Facebook floats with a valuation of more than $100bn, Retail Week asks what advantages the social network has created for retailers?
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NewsOak Furniture Land to increase store numbers
Oak Furniture Land is to more than double store numbers over the next 18 months after strong growth in the past year.
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AnalysisCampaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
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OpinionAs Clinton Cards collapses, what are the PR lessons from retail failures?
In old black and white Westerns, the shopkeeper who runs the general store is at the heart of storytelling in the community.
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AnalysisWhat’s in store for the high street?
After years of economic turmoil and the advance of digital, the high street is undergoing a period of unprecedented change. Rebecca Thomson considers how things might look like in a decade.
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OpinionValue sector facing a shake-out
So the UK is again in recession. GDP figures last month confirmed fears of a double dip and prompted speculation over the impact on consumer confidence.
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NewsHalfords drives leisure range with summer TV ad
Halfords is pushing its leisure range of ‘staycation’ holiday essentials with the launch of a a nostalgic summer TV ad campaign tonight, May 16.
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OpinionTime to get smart with CRM
As is the case with multichannel integration, customer relationship management (CRM) is a term that’s been around for years yet too few retailers appear to be practicing it.
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AnalysisHow to attract international shoppers
As a big summer of tourism approaches, Alison Clements finds out why the UK has such appeal to international shoppers, what they like to buy and how retailers can attract them.
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NewsM&S launches Simply M&S food range with value focus
Marks & Spencer is aiming to boost its food basket size with the introduction of a new brand, Simply M&S, which offers everyday food and kitchen cupboard staples at competitive prices.
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AnalysisMorrisons invests in value to win shoppers
Like-for-likes have slipped for the first time in years as the battle on deals hots up, but Morrisons is sticking to its guns.
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OpinionSainsbury’s prepared for challenges ahead
Another solid performance from Justin King and his team at Sainsbury’s has added some much needed cheer to the turbulent UK grocery sector.
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AnalysisCampaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
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NewsKing: Sainsbury's has the edge in the grocery market
Sainsbury’s boss insists the retailer is leading the way on quality and service.
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OpinionFrench retail: Vive la différence
The view, admiringly or not, that the French differ intractably from their neighbours, is enshrined in cliche.
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OpinionTesco Value makes way for Tesco Everyday Value
So, Tesco Value, the iconic economy private-label launched in 1993, will soon be no more.
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AnalysisDiamond Jubilee: Raising consumer spirits
Consumer spirits are low but as a summer of big events nears, kicked off by the Diamond Jubilee, retail could have a moment in the sun.
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Opinion2012 could be the year of the staycation
Staycations and a summer of sport can help ensure a happy holiday season, says David Wild.
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OpinionMultichannel boost for N Brown
Home shopping group N Brown’s full-year profits came in a little shy of some analysts’ expectations but all sorts of developments are under way which should position the retailer well for the future.