Upscale department store group Harvey Nichols has unveiled a racy ad campaign to support the opening of its first standalone Beauty Bazaar store at Liverpool One.

Harvey Nichols,  Beauty Bazaar

It will feature on billboards and in local press to mark the opening of the three-floor, 22,000 sq ft store on November 7. The shop includes a bar, hair salon, and nail bar. Harvey Nichols is also looking at further locations in Cardiff, Belfast and London for the format.