All Marketing & branding articles – Page 86
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News
Grocer Coop plans to convert to Rewe banner
Grocer Coop is planning to convert its outlets to Rewe Group’s Rewe banner, Lebensmittel Zeitung reported.Rewe Group and Coop have been buying partners for several years. Additionally, Rewe Group has a silent partnership in the retailer, which is located in northern Germany. Rewe Group will make the most of the ...
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NewsVideo: Tesco intensifies price war with price comparison coupon
Grocery giant Tesco has today launched the UK’s first price comparison coupon, which covers own-label as well as branded products.
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AnalysisCampaign of the week: Staples, Inspiring Success sponsorship
Staples is sponsoring Channel 4’s Inspiring Success group of programmes, which are aimed at small businesses and the self-employed.
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AnalysisInternational analysis: Target aims for Canadian market share
Lacklustre trading over Christmas hasn’t cast a shadow over discount retailer Target as it gears up for its first international foray.
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NewsVision Express launches new TV ad, celebrating glasses
Vision Express launched its new “innovative” TV ad last night as the retailer seeks to celebrate glasses as stylish fashion accessories.
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OpinionComment: Retailers and suppliers can prosper in the age of austerity
It’s hard to avoid the gloomy economic news at the moment. I understand the competitive challenges facing retailers and suppliers alike.
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NewsMarks & Spencer's digital strategy blooms for Mother's Day
Marks & Spencer has created a QR Code made out of almost 10,000 fresh flowers for Mother’s Day.
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NewsGrocer Waitrose expands Essentials range to non-food items
Waitrose will add a record number of products to its £1bn-sales Essential value range this year as the retailer seeks own-label growth.
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AnalysisCampaign of the week: Department store Debenhams, Life Made Fabulous
Debenhams’ new ad campaign sticks to the “winning formula” of showcasing star fashion designers, this time Ben de Lisi and Jasper Conran.
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Analysis
Advertising on Amazon: What do retailers need to know?
For the first time retailers can purchase display advertisements with retail giant Amazon to draw traffic to their own sites.
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NewsHolland & Barrett to launch new ad strategy promoting “The Good Life”
Health and beauty retailer Holland & Barrett will launch a £9m advertising campaign tonight called The Good Life in a move away from its traditional promotion-led advertising.
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NewsLeona Lewis is named as The Body Shop's new brand activist
The Body Shop has unveiled singer Leona Lewis as its new brand activist, as she launches a make-up and fragrance collection with the beauty retailer.
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AnalysisAnalysis: When supermarket price promotions are no longer enough
With a tough year ahead, grocers are sticking to low-price strategies but it will take more than that to keep hold of shoppers’ loyalty.
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NewsDogs saved by watchdog
The UK isn’t called a nation of animal lovers for nothing, with both Boots and Morrisons attracting complaints for their Christmas ads this year.
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AnalysisCampaign of the week: Topshop The Future of the Fashion Show
More than two million people in 100 countries live-streamed Topshop’s fashion show in 2012, so the 2013 eventhad to be bigger and better.
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NewsBlue Inc signs sponsorship deal for The Only Is Way Is Essex
Young fashion retailer Blue Inc has inked a sponsorship deal for the next series of ITV2 reality programme The Only Way Is Essex.
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NewsOnline giant Amazon launches display ads on website
Online giant Amazon has launched display ads on its website allowing customers to click-through and buy directly from external sites.
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NewsRules on price comparison claims are relaxed by advertising bodies
Rules on price comparisons in advertising have been relaxed, allowing retailers to compare prices on a wider range of products.
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NewsTesco is shaken but not stirred
Tesco has a Goldeneye for a marketing opportunity after wooing film fans desperate to pick up Skyfall, the latest instalment in the Bond films, with its new store signs.
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NewsTesco to start a "new conversation" with customers in spring campaign
Tesco is to launch a spring brand campaign which the grocer says will be the start of a “new conversation” between the brand and its customers and put it at the heart of its communities.