All Marketing & branding articles – Page 124
-
NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.
-
NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
-
NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
-
OpinionSexy products are more interesting...
Entrepreneurs thrive on selling products that they find sexy, says Malcolm Walker
-
GalleryOracle Retail Week Awards in pictures: Retailers celebrate the best in the business
Retail’s biggest names gathered for this year’s Oracle Retail Week Awards to mark the industry’s many achievements. BBC star Jeremy Vine handed out the prizes
-
NewsB&Q ads challenge Homebase on price
B&Q has fired the first salvo in what could be a savage price war in the DIY sector as the home improvement giant takes aim at rival Homebase.
-
NewsSuperGroup to expand and launch marketing campaign after IPO
SuperGroup will use the £125m the expected float will raise to open 20 stores and launch a marketing campaign, founder Julian Dunkerton said.
-
NewsWaitrose hires celebrity chefs as ‘food ambassadors’
Waitrose has hired celebrity chefs Delia Smith and Heston Blumenthal to act as food ambassadors for the brand.
-
NewsJohn Lewis boosts promotional materials with new printers
Department store chain John Lewis has introduced Xerox DocuColor printers to all of its stores allowing it to produce promotional materials more easily on site.
-
AnalysisGuerrilla marketing gets results for retailers
They may smack of gimmickry but guerrilla marketing techniques can have far-reaching results and could warrant a place in retailers’ communications campaigns.
-
OpinionFactors that define retail success
The trading climate to come will magnify the differences between the strong and the weak. So what are those differences?
-
OpinionRetail surgery: My business has increased the number of promotions it is doing - how can I ensure my strategy is effective?
My business has increased the number of promotions it is doing - how can I ensure my strategy is effective?
-
NewsMorrisons hopes England World Cup backing will drive footfall
Morrisons retail director Mark Gunter expects the grocer’s support of England’s FIFA World Cup 2018 bid to drive new shoppers to its stores.
-
NewsQuiksilver and Roxy campaign to raise water shortage awareness
Quik thinking Boardwear brands Quiksilver and Roxy are launching a pan-European ad campaign online and in stores to raise awareness of water shortage.
-
AnalysisAndy Bond: Asda is ready for battle ahead
Asda hasn’t become ‘boring’ and is approaching 2010 in an aggressive mood with a raft of new initiatives, chief executive Andy Bond tells Jennifer Creevy
-
NewsMorrisons to back England World Cup bid
Morrisons has joined forces with the Football Association to be official supermarket of the England bid to host the 2018 World Cup.
-
OpinionLet shoppers feel the love
If we don’t win over the consumer cynics, retail could be in for a tough ride says Jacqueline Gold
-
NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.
-
NewsB&Q sets out plan for blog-style tool to forge online community
B&Q plans to bolster customer interaction on its website in a bid to drive sales and develop its online community.
-
AnalysisLoyalty schemes gain in importance across Europe
Loyalty schemes are rising in importance across Europe as retailers attempt to gain and retain shoppers in a post-recessionary environment.