Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.

Brand Alley

The campaign features mannequins looking exhausted from shopping all of the sales offered by the etailer. It aims to highlight that it offers members brands at up to 70% off all year, not just during traditional Sale periods.

The print campaign is running in selected fashion magazines and online.