All Marketing & branding articles – Page 62
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OpinionComment: Morrisons' price match will make waves but it's no silver bullet
As with its online and convenience offer, the Bradford based grocer has launched into price matching and a points based loyalty programme much later than its main rivals
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NewsLidl pokes fun at Sainsbury's with own version of '50p challenge'
Lidl has poked fun at Sainsbury’s by launching its own version of the ‘50p challenge’ after Sainsbury’s was embarrassed after a poster designed for internal use went viral.
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NewsMorrisons to price match Aldi and Lidl in industry first
Morrisons has stepped up its fightback against the discounters with a “game-changing” price-matching scheme that compares prices with Aldi and Lidl.
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NewsSainsbury's kicks off campaign for Brand Match comparison tool
Sainsbury’s has kicked off a new TV and print campaign for its Brand Match comparison tool, which is now comparing solely with Asda.
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NewsArgos hires Matt Hobbs for new head of digital engineering role
Argos has appointed Matt Hobbs to the newly created role of head of digital engineering as part of its ambition to become a leader in digital retailing.
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AnalysisStart-up of the week: Beacon network Appflare
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Appflare is in the spotlight.
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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AnalysisAnalysis: Why Sainsbury's has cut prices and changed Brand Match
Sainsbury’s has stopped comparing branded goods prices with Tesco and slashed prices, but will it be enough to stop customers switching to Asda and discounters?
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NewsSainsbury's cuts thousands of prices and focuses Brand Match on Asda
Sainsbury’s is lowering the prices of products across grocery, in the first move on price that new boss Mike Coupe has made since taking over.
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OpinionRetail surgery: How can I effectively target consumers in real time?
Targeting consumers in real time is a focus for many retailers, but how should they approach it?
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NewsSainsbury’s axes Tesco from Brand Match and targets Asda as “value benchmark"
Sainsbury’s is to remove Tesco from its Brand March price comparison scheme from next month as it targets its efforts against Asda instead.
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NewsBreakfast briefing: Retail news on Tesco, Zara and Dixons Carphone
Retail news round-up on September 25, 2014: Leading Tesco investor sells shares; Zara’s UK profits fall; Dixons Carphone appoints marketing communications director
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AnalysisStart-up of the week: Online personal styling company Stylit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Stylit is in the spotlight.
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Opinion
Marketing campaign: Notonthehighstreet.com chooses a life less ordinary
Viewers are asked to ‘choose a life less ordinary’ in Notonthehighstreet.com’s new ad campaign.
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GalleryIn pictures: Debenhams' Oxford Street windows inspired by supermarkets
Debenhams has taken inspiration from supermarket displays for its Oxford Street flagship store’s windows.
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NewsMoss Bros revamp attracts younger shoppers and ups multichannel credentials
Moss Bros’s revamp has helped attract a younger customer as the retailer ups its multichannel credentials with the launch of delivery service Moss Premier.
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NewsRiver Island invests to become 'multi-country, multichannel brand'
Fashion retailer River Island’s profits dipped in its last financial year because of “strong” investment in transforming itself into a “multi-country, multichannel brand”.
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NewsTech & Ecomm Summit: Retailers should embrace creative content, says BuzzFeed
BuzzFeed’s European advertising boss has urged retailers to embrace social media and imaginative content to engage with customers.
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OpinionComment: On setting up shop in a new market
The new J Crew store on London’s Sloane Square may have some work ahead of it
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OpinionMarketing campaign: House of Fraser blows away pampered image of modern man
Powerful poster campaigns are few and far between these days so when they do appear, as in HoF’s latest ad, they are all the more striking.