All Marketing & branding articles – Page 53
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NewsHarrods launches scent-emitting bus stop as part of floral store takeover
Harrods has launched a scent-emitting bus stop to draw customers’ attention to a floral takeover of its store that celebrates summer.
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NewsBoden to unveil digital catalogue when autumn collection launches
Fashion home shopping specialist Boden is to launch a digital catalogue alongside its traditional paper edition in July.
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NewsComment: Supermarkets should not trumpet price cuts as an end in themselves
First Direct has succeeded in changing value perceptions in a way that could hold valuable lessons for supermarkets locked in a price war.
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NewsDFS sues rival furniture retailer Sofaworks over brand name
Newly floated DFS is suing rival furniture business Sofaworks in a dispute over brand names.
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AnalysisAnalysis: Retailers are sitting on top of an untapped online goldmine
Retailers may believe they have finally got to grips with the world of online retail, but now is the time to wake up to the opportunities of ecommerce version 2.0.
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OpinionData gurus must never forget that shopping is all about people
Worryingly, the ‘future of marketing is all about mathematics’ according to one successful data guru, whom I seriously hope has got it wrong.
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AnalysisVideo: A concise history of loyalty schemes in sixty seconds
In sixty seconds Caroline Baldwin takes a brief look at the history of loyalty schemes, how they evolved and what’s to come.
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NewsAbercrombie & Fitch to end policy of hiring staff based on 'physical attractiveness'
Abercrombie & Fitch will no longer hire store staff based on “body type or physical attractiveness” as it puts an end to its “sexualised marketing”.
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NewsBreakfast Briefing: Retail news on BHS, Abercrombie & Fitch, Tesco and more
Retail news round-up on April 27, 2015: BHS strikes new supplier deals to reassure credit insurers, Abercrombie & Fitch ends ‘sexualised marketing’, Tesco’s Ireland business overstates profits by £63m and more.
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NewsMaplin parts company with group marketing officer Breffni Walsh
Maplin group marketing officer Breffni Walsh has parted company with the electricals retailer after just over a year in the role.
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NewsBrands to target Spotify listeners with ads based on their music preferences
Music streaming service Spotify is to launch a new ad service that will allow brands to target consumers based on their mood.
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OpinionRetail surgery: How can I use social media to increase customer engagement?
The launch of Facebook’s new product advertisements has caused a stir across retail as brands consider how they can use the tool to identify and engage consumers in new and creative ways.
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NewsMaplin to feature robot in adverts as it seeks to triple brand awareness
Maplin will feature a robot that can be trained to do household tasks in its next marketing campaign as it seeks to triple brand awareness.
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NewsRetail Week goes behind the scenes of B&Q’s spring ad campaign shoot
B&Q’s new campaign premiered this week, watch the ad and Retail Week’s interview with the retailer’s head of brand on set.
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NewsHabitat shows off design credentials in voyeuristic TV ad
Habitat has launched its first TV ad since it was bought by Home Retail Group as it seeks to reinforce its credentials as a design brand.
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NewsLloydsPharmacy launches first TV ad in four years to push wider health offering
LloydsPharmacy has returned to television advertising for the first time in four years to promote its services beyond dispensing prescriptions.
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OpinionComment: Rushing to have the latest in-store technology is not always wise
QR codes were once part of a store’s visual merchandising and graphics package, but often not a penny was added to the bottom line.
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NewsBreakfast Briefing: Retail news on Matalan and Burberry
Retail news round-up on April 10, 2015: Matalan positions itself as a modern family brand with TV campaign and Burberry shares soar on takeover rumour.
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NewsEvans Cycles swings to profit as Cotswold Outdoor owner eyes retailer
Evans Cycles has revealed it has returned to pre-tax profit as the sale of the business enters the latter stages.
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OpinionComment: SuperGroup’s tie-up with The Wire star Elba should enhance appeal
You don’t need to look very far to see that fashion retailer SuperGroup’s flagship Superdry brand has appeal beyond its target customers.