All Marketing & branding articles – Page 54
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NewsClarks uses WhatsApp to tell the story of its Desert Boot
Clarks is using messaging platform WhatsApp to engage with customers by telling the story about how its Desert Boot came into existence.
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OpinionComment: Retailers could learn a lot from Skoda's eye-tracking technology
For all the talk of how digital technology can bring a more engaging experience to customers, the reality is that a lot of digital creative is actually quite passive.
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NewsSuperGroup’s US licence buy-out 'will drive long-term growth'
SuperGroup has bought itself out of its US distribution licence for £22.3m, giving it exclusive rights to sell products in North America.
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NewsYodel boss calls on retailers to set realistic delivery expectations
The boss of Yodel is calling on retailers to set more realistic expectations for deliveries and said carriers should not take the blame for delivery problems.
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AnalysisStart-up of the week: Social proof digital marketing company Taggstar
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Taggstar is in the spotlight.
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OpinionComment: The retail sectors that will profit and suffer in 2015
Despite improving economic conditions and better customer sentiment, storm clouds may be gathering on the retail horizon.
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OpinionComment: Heads roll at Morrisons as Potts aims to simplify the business
It didn’t take long for new Morrisons boss David Potts to make his presence felt - and the presence of a raft of other directors is no longer required.
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AnalysisInternational news analysis: Birth of a global online fashion powerhouse
Global Fashion Group has been formed to offer an online international fashion service across emerging markets worldwide.
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NewsBreakfast Briefing: Retail news on Aldi, Amazon, Mike Ashley, and more
Retail news round-up on March 20, 2015: Rumours Aldi to go online, Amazon to test drones, Mike Ashley threatens MPs with legal action over his human rights, and more.
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AnalysisStart-up of the week: Omnichannel customer analytics platform Walkbase
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Walkbase is in the spotlight.
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NewsBreakfast Briefing: Retail news on Inditex, Aldi and Wickes
Retail news round-up on March 18, 2015:Inditex reports annual profit up 5%, Wickes launches Let’s Do It Right campaign, Aldi unveils £2.5m Easter TV campaign
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OpinionComment: Bryan Roberts - Morrisons has a chance to recapture the old magic
Morrisons must get back to basics under new boss David Potts if the grocer is to win back shoppers and gain a bigger profile.
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NewsAmerican Apparel censured for thong bodysuit ad that 'sexualised' a child
American Apparel has received another dressing down from the advertising watchdog after featuring a “sexualised” image of a model who appeared underage.
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NewsRetail Week Live: B&Q's Chris Moss on accidentally sending out 70,000 bomb hoaxes
B&Q customer and marketing director Chris Moss has encouraged retailers to do things that might appear crazy to others, even if there are unintended consequences.
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NewsRetail Week Live: YouTube's Ben McOwen Wilson offers tips on how to engage
YouTube’s EMEA director advises retailers to create distinctive and surprising content on the video platform in order to win over the masses.
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NewsRetail Week Live: Ryanair's Kenny Jacobs offers top tips for retailers
Ryanair chief marketing officer Kenny Jacobs has criticised retailers for not moving quickly enough to create change within their business.
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NewsRetail Week Live: Retailers must start thinking like brands, urges branding guru
Brands are the biggest threat the retail industry faces, unless retailers start adopting the same mindset, BrandCap chairman and portfolio director Rita Clifton CBE told delegates at Retail Week Live.
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OpinionComment: Five things to consider when hijacking the news agenda
If content is king, then context is emperor when it comes to hijacking the news agenda, says Good Relations’ Anna Terrell.
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AnalysisStart-up of the week: Advertisement reward and insight platform Verticly
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Verticly is in the spotlight.
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NewsVery automates adding content to its site from social media
Shop Direct has automated the integration of posts from shoppers’ social media accounts onto its Very.co.uk website as part of its #VeryMe campaign.