All Marketing & branding articles – Page 51
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GalleryStore gallery: Tiffany & Co transforms Selfridges into a slice of New York
Tiffany & Co, New York’s world-famous jewellery emporium, uses impressive in-store theatre to launch its new boutique in Selfridges.
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NewsAsda brings back famous pocket tap in new ad campaign
Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand.
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NewsSofaworks reveals it will change its name in ad that pokes fun at DFS
Sofaworks has revealed it will change its name for the second time in just 18 months after a court ruled its brand infringed DFS’s.
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OpinionComment: Dove’s tear-jerker ad engages with hard to reach male market
Happy belated Father’s Day to all dads. I hope your comedy socks survived their first wash. If not, there will be another pair next year.
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NewsInfographic: John Lewis clearance Sale launch drives rise in weekly sales
Sales at department store business John Lewis rose 3.2% to £90.1m last week as the retailer’s summer clearance Sale got under way.
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OpinionComment: Wilf Walsh sets off on a magic carpet ride as profits rise
Until his surprise appointment as Carpetright boss, former HMV man Wilf Walsh was more associated with Inspiral than inspiring carpets.
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NewsCarpetright overhauls logo as it aims to appeal to more affluent customers
Carpetright has revealed it is testing a new logo as it aims to appeal to more customers without alienating its existing shoppers.
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NewsNetto becomes first German discount grocer to run loyalty scheme
Grocer Netto Marken-Discount has become the first German discount supermarket to join a loyalty scheme after signing up to the Deutschland-Card.
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NewsSofaworks may have to change name as DFS wins court battle
DFS has won a legal dispute against rival furniture business Sofaworks that could force the latter into changing its brand name.
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OpinionComment: How we’re using livestreaming app Meerkat to build our retail brand
Meerkat is a great way of telling your brand story and engaging with people. They see how we interact with customers and get to meet our staff.
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NewsInfographic: Sales rise at John Lewis after Father's Day boost
Sales at John Lewis department stores rose 11.8% to £76m in the week to June 20 as all its main departments performed well.
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NewsBreakfast briefing: Retail news on B&M, Nisa and Tesco
Retail news round-up on June 26, 2015: Pay rise for B&M boss, Nisa hit by grocery price war and Tim Mason eyes bid for Tesco’s Dunnhumby
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NewsRoyal Mail trials sending direct mail based on online shopping history
Royal Mail is piloting a scheme with a “well-known UK retailer” that will send direct mail to consumers’ homes based on their web browsing.
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NewsCovent Garden businesses tie up to launch personalised 'insiders' app
Covent Garden’s retailers and restaurants have joined forces to launch an app that offers visitors a luxury personalised experience.
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NewsComment: Waitrose's offers idea is beautifully simple, and could really work
Waitrose’s Pick Your Own Offers has been launched amidst much talk of game change and revolution. Does it live up to the hype?
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NewsWaitrose personalised loyalty offers up the ante in grocery price war
Waitrose has raised the stakes in the battle for custom amid the ferocious price war that is reshaping the food retail landscape.
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OpinionComment: Retailers should harness the potential of customer curiosity
Just as shy Tories helped the Conservatives during the general election, retailers should target shy shoppers.
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NewsPaperchase rolls out nationwide loyalty card and prepares app
Paperchase has launched a loyalty card and is about to start work on developing an app to support the scheme.
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NewsWilko suffers profits slide as it loses out to value rivals
Variety store group Wilko has become the latest to feel the heat from the rise of rival value specialists and has posted a plunge in profits.
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NewsBreakfast briefing: Retail news on Tesco, Gap, Paperchase and more
Retail news round-up on June 16, 2015: Orion eyes Tesco’s Homeplus; Gap reveals store closure plans; Paperchase rolls out loyalty scheme and more