Watch: Amazon spotlights Echo virtual assistant in first Super Bowl ad

In the teaser, Baldwin is planning a Super Bowl party with help from American Football legend Dan Marino and Amazon Echo.

The cloud-based service – which is voiced by a character called Alexa – offers services such as reading an audio book and reporting on the weather.

Marino tells Baldwin to create a “snack stadium”, which Echo defines as a “stadium built entirely of snacks”.

“Echo has had an amazing reception from customers over the past year,” Amazon Devices vice-president Neil Lindsay said. “We thought the Super Bowl was a great chance to tell even more people about what Echo and Alexa can do, and have some fun while doing it.”