All Marketing & branding articles – Page 52
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NewsBargain Booze goes for the jugular with ‘Aldi Shmaldi’ ad campaign
Bargain Booze has launched an advertising campaign that lampoons German discounter Aldi and its price comparison adverts.
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NewsBonmarché ‘weatherproofs’ ranges as it learns from last year’s warm autumn
Bonmarché is making changes to its fashion collections designed to maintain sales momentum during unseasonable weather.
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OpinionBlog: Analysing Father’s Day buying habits and shopping trends
As Father’s Day approaches, Hermes reveals insights into what consumers are planning to buy and how they will be shopping this year.
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GalleryIn pictures: BT Retail Week Tech & Ecomm Awards Winners 2015
Congratulations to all the BT Retail Week Tech & Ecomm Awards winners whose excellence was celebrated last night in London.
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NewsArgos to revamp Bush and Alba own-brand technology ranges
Argos will revamp its own-brand Bush and Alba technology ranges this summer as it seeks to regain ground in the electricals space.
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AnalysisAnalysis: Is Iceland right to shift focus away from simply price?
Frozen food is often unfairly seen as a downmarket option but Iceland is on a mission to shift perceptions as it seeks to halt a sales and profit decline.
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AnalysisAnalysis: Amazon's private-label range could be a game-changer
Amazon is understood to be developing a private-label range, but the etail giant must listen to consumers to avoid repeating past mistakes.
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OpinionMicrosoft’s Halo campaign is a masterclass in how to engage with consumers
Retailers can learn a lot about launching new products or stores from Microsoft’s multi-faceted marketing campaign for Halo.
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NewsTraditional loyalty schemes will ‘wither’ amid digital shift warns Cheshire
The rise of mobile digital technology and data is poised to transform the retail industry, former Kingfisher boss Sir Ian Cheshire believes.
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NewsTarget to use Shazam's image recognition technology to make ads shoppable
US retailer Target is using new image recognition technology created by app Shazam to make its print and TV ads shoppable.
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AnalysisAnalysis: Has Harvey Nichols signalled the beginning of the end for loyalty cards?
Will Harvey Nichols’ mobile-only loyalty scheme pay dividends or will it prove a bridge too far even for today’s rapidly evolving consumer?
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NewsHarvey Nichols’ first loyalty scheme to use app rather than card
Department store Harvey Nichols has decided to use an app for its first loyalty scheme, as opposed to the traditional loyalty card.
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NewsShop Direct closes Woolworths site as brand name sell-off speculation begins
Retail group Shop Direct is closing its Woolworths website in a move that could pave the way for a sell-off of the brand name.
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OpinionRetailers targeting Generation Y should take note of the emoji revolution
Emoji is the UK’s fastest growing language and retailers must take heed of the latest means of communication being used by their young customers.
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OpinionComment: Google has begun blurring lines between ecommerce and entertainment
Google is allowing consumers to buy products from within YouTube ads as it sets its sights on Amazon and eBay’s ecommerce dominance.
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OpinionComment: Tesco gets it right with its Harris + Hoole coffee shop
In spite of the negative sentiment towards Britain’s largest grocer, Tesco still innovates and offers points of difference.
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NewsGoogle to allow consumers to buy products via YouTube ads
Google will allow consumers to buy products from within video ads on YouTube by adding a ‘click-to-shop’ feature.
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NewsWhatsApp considers allowing businesses to message users on app
Facebook-owned Whatsapp is considering allowing businesses to use its platform to contact users in a move that could open up new marketing channels to retailers.
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GalleryStore Gallery: Ikea opens 'Breakfast in Bed' pop-up cafe in London
Swedish furniture retailer Ikea has opened a pop-up ‘breakfast in bed’ cafe in the heart of Shoreditch, east London.
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GalleryStore gallery: Which department stores succeed in making beauty beguiling?
Beauty retailing is a tough business but who is good at it? Retail Week appraises approaches to the category in London’s department stores.