All Marketing & branding articles – Page 49
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AnalysisThe rise of virtual assistants may end the need for online searches
“Can I say what it’s about?” If you’ve ever had difficulty getting through a protective secretary, just imagine all your customers having one.
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Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.
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NewsAldi launches High Court action against Bargain Booze ad campaign
Aldi has filed a writ at the High Court demanding Bargain Booze ceases an advertising campaign that lampoons the discount grocer.
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OpinionComment: Ikea offers brilliant lessons in the detail of retail
My favourite retailer is Ikea. It such a successful business and it offers so much for companies to learn about focusing on details.
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NewsMorrisons likely to jettison Match & More loyalty scheme
Morrisons chief executive David Potts has strongly hinted that the grocer’s Match & More loyalty scheme will be dropped.
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NewsBeacon-enabled taxis set to drive retail advertising across major UK cities
Beacon tech provider Proxama’s tie-up with taxi advertising firm Ubiquitous will allow retailers to send ads directly to passengers’ phones.
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NewsInstagram to launch full ad campaign capabilities for retailers
Instagram has expanded the ad capabilities available to retailers on its social media platform, including a new 30-second video ad format.
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OpinionJohn Lewis management reshuffle shows shape of things to come in retail
Success in retail these days is frequently neither easy nor cheap so retailers should look to John Lewis’s changes to see how it is adapting.
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NewsWaitrose expands Pick Your Own Offers after signing up 700,000 members
Waitrose has signed up 700,000 customers to its Pick Your Own Offers loyalty scheme and rolled it out to 250 more products.
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NewsJohn Lewis shakes up senior management team to put customer at its heart
Department store group John Lewis has reshaped its top team as it positions itself to power ahead in omnichannel retail and reflect changing shopper habits.
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AnalysisStart-up of the week: In-store image recognition and analysis platform Trax
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Trax is in the spotlight.
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NewsDisney whips Star Wars fans into frenzy with 'Force Friday' event
Disney worked Star Wars fans into a global merchandising frenzy dubbed ‘Force Friday’ last week, ahead of the latest release in the movie series.
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NewsLidl signs six-figure food partnership deal with Mumsnet
Lidl has teamed up with parenting website Mumsnet in a campaign to promote its healthy value food offering for family shopping.
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AnalysisRetailers should look to tie up with influencers for their marketing
Doritos getting in touch with their inner lad is an example of how retailers could effectively tie-up with influencers for their marketing.
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NewsGame launches 'world's first' social network-style careers website
Game has launched a social network-style careers website, which the retailer claims is a world first.
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NewsVery.co.uk picked as The X Factor 2015’s official fashion partner
Very to offer customers chance to shop the look of X Factor 2015 contestants
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OpinionTesco under Lewis: A share price rollercoaster ride for investors
In the year since Dave Lewis joined Tesco, its share price has had just as much of a rollercoaster ride as the chief executive himself.
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OpinionComment: Real retail loyalty is about long-term customer relationships
Lidl’s Smarter Shopping trial has sparked debate about whether it is a loyalty scheme. It doesn’t matter, as long as it builds relationships.
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NewsMorrisons price match ads cleared after Aldi complaints, but asked for more clarity
Morrisons has had the validity of its Match & More price match scheme cleared by the advertising watchdog following complaints from rival Aldi.
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OpinionComment: How social media influence will increasingly affect retail success
Retail is a social activity so it is no surprise that the industry and consumers alike have embraced social media as part of the experience.