Retail news round-up on April 10, 2015: Matalan positions itself as a modern family brand with TV campaign and Burberry shares soar on takeover rumour.

Matalan unveils TV ad campaign targeting ‘modern families’

Matalan has marked its 30th anniversary with the launch of a 60-second TV ad campaign that aims to position itself as a modern family brand, The Drum reported. It features real life families from across the UK and features a poem recited by Roger McGough CBE.

Burberry shares soar on US takeover rumour

Shares in Burberry soared yesterday by the talk of a possible US private equity approach for the luxury brand, Sky News reported. The shares gained 4.2% at one stage in early trading.  Some traders said the backdrop of more takeover activity would cushion the market from any major hits caused by the May 7 vote.