First Insight
First Insight is one of the world’s leading experience management (XM) platforms that empowers companies to significantly incorporate the voice of the customer into the design, pricing, planning and marketing of products and service offerings.
Through the use of online consumer engagement tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions that drive measurable value.
Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.
Contact info
- Website:
- https://www.firstinsight.com/
Retail VoiceTesting 1, 2, 3 – reducing the risk of marketing messaging
Greg Petro, chief executive of First Insight, highlights examples where brands have misjudged the mood and harmed their reputation.
Retail VoiceHow to future-proof supply chain disruption
Retailers that take the lead and deal with supply chain issues ahead of time will reap the benefits, says Greg Petro, chief executive of First Insight.
Retail VoiceThe future of retail’s digital transformation: key drivers, trends and technologies
The pandemic has forced retailers to embrace digital technology – and those that haven’t risk being left behind, says Greg Petro, CEO of First Insight.