PubMatic delivers superior revenue to publishers by being an SSP (sell side platform) of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetisation while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices.
Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 15 offices and eight data centres across North America, Europe and Asia Pacific.
- Retail Voice
Retail media is the logical step for companies looking to reach the next level, says Babs Kehinde, senior director of publisher development at PubMatic.