The home improvement retailer has debuted a new advertising campaign on TV in a bid to inspire customers to take on neglected DIY jobs in their homes. 

Developed in conjunction with London-based creative studio Uncommon, the ad will air on ITV as part of a partnership brokered by Dentsu Creative Entertainment. 

The new ‘You Can Do It’ campaign will run across TV and video on demand on ITV, Channel 4 and Sky for the rest of the month and will be promoted digitally, across social media and in out-of-home executions from March. 

B&Q marketing director Tom Hampson said: “‘You Can Do It’ has been part of B&Q’s story for nearly 40 years. It’s one of our most distinctive brand assets and we’re delighted to be putting a spotlight on it with our brand-new campaign.

“Not only that, but its relevance today has never felt more important as we know that many put off starting home improvement projects. Overcoming that doubt and believing that you can do it is made easier when you have a trusted partner like B&Q to empower you to get started.

“We hope our ‘You Can Do It’ campaign can help inspire confidence in those embarking on their DIY journeys.”

Uncommon co-founder Nils Leonard said: “We’re really proud of our continued partnership with one of the UK’s most-loved DIY brands, B&Q, as we bring new life and meaning to their household tagline ‘You Can Do It’.

“We live in a world where we’re told we can’t, more and more every day. This campaign is all about reclaiming that message with power in a way only B&Q can.”