Watch: Sainsbury’s TV ad answers the big Christmas question

Still from Sainsbury's 2023 Christmas TV advert showing girl speaking into tannoy

Sainsbury’s has released its Christmas ad, which sees staff answer a child’s “big question” about Santa with the help of singer Rick Astley.

The supermarket giant’s festive advert for 2023 sees the cast explore “what Santa really eats” for Christmas.

Featuring Astley and some Sainsbury’s colleagues for the first time in its Christmas ad history, the advert is set in a Sainsbury’s store and follows a child who steps up to the tannoy to ask an “all-important question”.


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