B&Q is set to stock a range of paint, samples and decorating accessories from direct-to-consumer brand Lick in its stores across the UK and Ireland. 

Lick in BQ

The digital screen allows shoppers to complete a quiz to get colour suggestions

The home improvement retailer has been selling Lick paint online since July but the range will now be available in stores for the first time.

The range will be on shelves alongside an interactive, digital screen that will allow shoppers to complete a quiz to get colour suggestions. 

Lick chief executive Lucas London said: “At Lick, our mission is to empower the community to transform their homes, with high-quality products, inspiration and support.

“We are thrilled to now be in-store at B&Q, as it allows us to expand our presence and help customers decorate with confidence at a large scale, whilst maintaining a personalised experience through our interactive screens. Whether you are an experienced decorator or attempting DIY for the first time, Lick is proud to be available at B&Q stores across the country to support everyone on their decorating journey.”

B&Q head of decorative, flooring and tiling Laura Dollimore said: “We’re delighted to be working with Lick to implement such an innovative, advanced in-store experience for our customers at B&Q.

“With the first-of-its-kind digital screen, our work with Lick is not only enhancing how customers can pick and choose the colour of their paint but are also making the experience much more enjoyable, interactive and worry-free.”