Watch: The Works launches first-ever Christmas TV ad

The Works ad

The Works has launched its first Christmas brand campaign including its first Christmas TV ad.

The children’s variety retailer’s campaign called “unwrap real value” features an ad focusing on a group of kids opening presents.

A range of toys, books, games and crafts were unwrapped by smiling children, as the campaign emphasises that families can enjoy Christmas without “breaking the bank”.

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