Wolf & Badger ‘redefines retail experience’ with London flagship

Exterior of Wolf & Badger's Soho store

Fashion, homewares and accessories retailer Wolf & Badger has opened the doors to a new London flagship on Berwick Street in Soho.

The new 1,400 sq ft store showcases the brand’s “ever-evolving collection of unique items” and offers customers the chance to shop more than 100 independent and sustainable brands across womenswear, menswear, homewares, jewellery and accessories.

Wolf & Badger says the flagship, which houses a pop-up space for activations, a floristry and plant shop, and a showroom for personal styling, “redefines the retail experience”.


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