Tommee Tippee has undergone a revamp to make its branding more appealing to millennial and Gen Z parents.

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Tommee Tippee’s brand redesign continues the parent-care specialist’s evolution

The direct-to-customer babycare and nursery retailer’s new simplified visual identity will run across its website, product range and throughout its marketing. 

Tommee Tippee said the new modern look and ‘parent care’ positioning would help the brand resonate with existing millennial and emerging Gen Z parents. 

The new package design is to be rolled out across all global markets in the coming months.

Tommee Tippee chief executive Steve Parkin said: “We know that for every newborn baby, there’s a newborn parent, too. And our smart designs let parents’ intuition take over.

“Our new strategy and its accompanying brand assets are the next chapter in Tommee Tippee’s journey to become the world’s leading parent-care experts.

“We are excited and extremely proud to continue our evolution as a brand that provides our consumers with best-in-class product developed with parents in mind.”