‘Could AI-generated consumers shine a light on shoppers of the future?’
By 
Brian Kalms2023-12-18T06:30:00
AI can be transformative but will only deliver a return on investment when harnessed with human intelligence, says Brian Kalms
As customers head to the high streets and online to wrap up this year’s seasonal shopping, retail leaders could be forgiven for hoping for a gift from Santa themselves.
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