Brian Kalms
Brian Kalms is a partner at Elixirr.
OpinionOpinion: Now is the time for retailers to get to grips with data
Following the recently announced changes to the lockdown, retailers are busy preparing for a new normal.
- Opinion
Opinion: Experiential retail is key to store success in the digital era
It is no secret that traditional ‘bricks and mortar’ retailers have come under intense pressure in the digital era.
- Opinion
Opinion: Why fashion’s future lies in sustainability
Our relationship with clothes is becoming short-lived. Declining prices, multiple collections per year and a ‘wear once’ culture mean fast fashion is now an epidemic of global proportions.
- Opinion
Opinion: How can retailers make the most of venture capital?
Not content with just engaging with startups, many leading corporates are now experimenting with financial investments well outside the day job.
- Opinion
Opinion: Retail 101 – let's fix the basics first
These days everyone, including me, is talking innovation, service, experience and destination shopping.
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Opinion: Partnerships with start-ups are the future of retail
It’s hardly breaking news that large traditional retailers are struggling to keep up with growing transnational corporations.
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Opinion: Talking a good game is not the same as innovation
Retailers are some of the most efficient and effective organisations in existence today.
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Opinion: Retailers should fear a more direct approach
With more consumer packaged goods companies now going direct to consumer, what does this mean for retailers?
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Opinion: What we learned from Christmas trading
We all know what happened over the festive period: a rise in grocery sales against fashion, brands with a differentiated offering excelling, and online growing for both multichannel and online-only retail.
- News
Opinion: Food retailers must adapt to disruption
While some examples are obvious and others subtle, however you look at it, it’s clear that food retail is being continually disrupted in non-traditional ways.
- News
Opinion: Unlocking the value of data for retailers
In today’s market, data-driven retail is essential. A better shopping experience delivers higher sales, more frequent visits and greater likelihood of brand advocacy.
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Opinion: Tech will help retailers shed image problem
The retail industry is undergoing substantial transformation as the full impact of artificial intelligence technology on retail roles is not yet known.
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Opinion: Embracing millennial employees
While many retailers think it is hard having millennials as customers, employing them is another matter.
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Opinion: Emotion tracking – insight into customers or a bit creepy?
Ask any retail exec what is the most important part of their business and you will likely be told the customer.
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Opinion: The subscription economy is redefining retail customer engagement
Modern consumers choosing to subscribe to services rather than own products is rewriting the rule book on customer engagement.
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Opinion: How to enable smart transformation in the digital age
Agility and fresh thinking can enable retailers to transform infrastructure, despite the challenge of capex constraints.
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Drone delivery: it’s not a question of if, but when and how
Is it a bird? Is it a plane? No, it’s the cycling shoes you ordered. The barriers to mainstream drone delivery are lowering.
- Opinion
Comment: Retail lessons from Silicon Valley in open innovation
‘Open innovation’ is on the rise as retailers look outside their businesses for ideas on how they can innovate.
