All articles by Brian Kalms
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Opinion‘In retail’s AI-enabled future, practical application should reign supreme’
The spike in interest catalysed by generative AI advances has reframed the potential for how much further it could drive critical business improvements, believes Brian Kalms
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Opinion‘Could AI-generated consumers shine a light on shoppers of the future?’
AI can be transformative but will only deliver a return on investment when harnessed with human intelligence, says Brian Kalms
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Opinion‘Tech modernisation should not be about complex integration’
Retailers no longer have to choose between a rock and a hard place when it comes to modernising technology, says AlixPartners’ Brian Kalms
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Opinion‘Accepting rocketing returns as “cost of doing business” is limp admission of defeat’
It’s too big and it doesn’t fit. A dress? A T-shirt? A pair of shoes? How about your returns percentage each year? Brian Kalms looks at how retailers can address the problem
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Opinion‘It's not a matter of when a cyberattack happens, but how much damage it causes’
Cybersecurity breaches can result in huge, sometimes irrecoverable, reputational damage. Without proper response and recovery plans, a company’s chance of survival is lower, warns AlixPartners’ Brian Kalms
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Opinion‘In belt-tightening times, prioritising your digital business is critical’
Where should retailers invest for value that can endure beyond this economic downturn? Brian Kalms, managing director at AlixPartners, explores the priority areas
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Opinion‘Even the most security-savvy retailers are attractive targets for cybercrime’
In a digital-first environment, retailers cannot afford to overlook any kind of cyber threat, says AlixPartners managing director Brian Kalms
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Opinion‘Next wave of ecommerce goes beyond perfecting online shopping experience’
Despite the stiff economic headwinds, the need to get digital transformation right has never been more important, says AlixPartners managing director Brian Kalms.
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Opinion‘A website is not enough for bricks-and-mortar retailers to call themselves multichannel’
A digital-first mindset is not simply about accelerating the growth of online, argues AlixPartners’ Brian Kalms
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OpinionOpinion: Now is the time for retailers to get to grips with data
Following the recently announced changes to the lockdown, retailers are busy preparing for a new normal.
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OpinionOpinion: Experiential retail is key to store success in the digital era
It is no secret that traditional ‘bricks and mortar’ retailers have come under intense pressure in the digital era.
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OpinionOpinion: Why fashion’s future lies in sustainability
Our relationship with clothes is becoming short-lived. Declining prices, multiple collections per year and a ‘wear once’ culture mean fast fashion is now an epidemic of global proportions.
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OpinionOpinion: How can retailers make the most of venture capital?
Not content with just engaging with startups, many leading corporates are now experimenting with financial investments well outside the day job.
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OpinionOpinion: Retail 101 – let's fix the basics first
These days everyone, including me, is talking innovation, service, experience and destination shopping.
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OpinionOpinion: Partnerships with start-ups are the future of retail
It’s hardly breaking news that large traditional retailers are struggling to keep up with growing transnational corporations.
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OpinionOpinion: Talking a good game is not the same as innovation
Retailers are some of the most efficient and effective organisations in existence today.
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OpinionOpinion: Retailers should fear a more direct approach
With more consumer packaged goods companies now going direct to consumer, what does this mean for retailers?
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OpinionOpinion: What we learned from Christmas trading
We all know what happened over the festive period: a rise in grocery sales against fashion, brands with a differentiated offering excelling, and online growing for both multichannel and online-only retail.
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NewsOpinion: Food retailers must adapt to disruption
While some examples are obvious and others subtle, however you look at it, it’s clear that food retail is being continually disrupted in non-traditional ways.
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NewsOpinion: Unlocking the value of data for retailers
In today’s market, data-driven retail is essential. A better shopping experience delivers higher sales, more frequent visits and greater likelihood of brand advocacy.