‘Is social commerce retail’s next-gen sales enabler or just another trend trap?’
Customers crave connection. A relationship with brands they love, trust and actively advocate for in social spaces. But can social commerce really deliver for those willing to dive headlong into this digital ecosystem? And is it even right for your brand?
By 2028, the global market is on track to explode past $1trn, and with the UK enjoying robust double-digit growth, it would be remiss of retailers to simply sit on the sidelines of this opportunity.
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