‘You won’t capture a tech-savvy generation by fixing your internal finance platform’
By 
Brian Kalms2025-03-26T06:30:00
Invest in tech that engages consumers in ways they haven’t yet imagined – and do it where it matters most to them, argues AlixPartners’ Brian Kalms
Young consumers – who are still keen to spend – know what they want from retail technology long before you come close to thinking about it, let alone implementing it.
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