‘In a flat-growth market, tech isn’t just an enabler – it differentiates winners and losers’
By 
Brian Kalms2025-09-22T05:30:00
The uncomfortable truth is that customers’ technology expectations of retailers are set by the best, not the average, maintains AlixPartners’ Brian Kalms
One question weighs heavily on retail chief executives’ minds: how to grow like-for-like sales when consumers are spending less and market growth won’t bail you out?
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