‘Accepting rocketing returns as “cost of doing business” is limp admission of defeat’
By 
Brian Kalms2023-06-22T05:30:00
It’s too big and it doesn’t fit. A dress? A T-shirt? A pair of shoes? How about your returns percentage each year? Brian Kalms looks at how retailers can address the problem
Rocketing returns rates are symptomatic of the shopping experience shifting from the changing room to the bedroom, representing a persistently painful sore for apparel retailers.
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