Tesco has launched a new media partnership with Vauxhall Motors allowing the car manufacturer to advertise products through channels within the Tesco Media and Insight portfolio, including social, digital and connected TV, as well as in-store radio and Tesco magazine.
As part of the deal, charging points at Tesco car parks will carry Vauxhall branding to support the manufacturer’s Electric Streets campaign.
The deal covers a total of 2,700 electric vehicle (EV) charging bays across 619 Tesco stores nationwide, with 12 months’ free EV charging credit at Tesco stores offered to anyone buying a new Vauxhall EV.
Simon Lonsdale, media strategy director at Tesco Media and Insight, said: “What retail media can offer brands is truly unique and we’re delighted to partner with Vauxhall to help them deliver the right advertising to the right customers in a strategic way.
“Tesco has the largest network of EV charge points of all UK retailers so it’s a perfect fit to support Vauxhall with their ambition to make electric vehicles more accessible.
“We look forward to demonstrating how Tesco Media and Insight can help all brands showcase their offerings in new and innovative ways.”
Phil Douglass, marketing director at Vauxhall Motors, said: “We see a clear opportunity to harness the power of Tesco’s own channels to convey our messages to audiences across the UK to give consumers confidence.
“We’re committed to electrifying Britain and helping motorists make the switch to electric with confidence. As part of our Electric Streets initiative, we are working to make sustainable electric mobility accessible for all.
“There is an excellent synergy with our Electric Streets initiative through which we are offering 12 months’ free charging at Tesco stores to all new EV customers.”
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