DFS brand partnerships reach ‘record sales levels’

Revenues in the 26 weeks ending December 28, 2025, hit £547.7m, an 8.6% increase on the same period the year before. Underlying profit before tax was £30.9m, up from £13.9m. 

The furniture retailer said that “high profile exclusive brand partnerships reached record sales levels”, with some of these now being used in its growing non-furniture ‘Home’ category. 

Some of the brands listed on the DFS website include Joules, Laura Ashley, French Connection, Ted Baker and Shaquille O’Neal Home.

DFS said that it had driven up margins through cost of goods optimisation and was now using its logistics network to deliver for third parties. 

“In summary, the first half performance was reflective of our strengthening business and the dedication of our colleagues across the Group. We delivered robust financial results in a subdued market environment and improved our financial position.

”As we look to the second half of the year and beyond, we remain focused on executing our strategy, driving profitable growth, strengthening our balance sheet and delivering long-term value for our shareholders, customers and colleagues.”

Average order intake growth was up by 2.3%, down on the 10.1% growth seen in the first half of its 2025 trading year. 

The retailer’s gross margin landed at 57.8%, the fourth consecutive year of margin expansion and close to its 58% target. 

DFS said that adverse weather conditions in the first few months of 2026 has led to a “softening of footfall”. However, it is maintaining its target of full-year profit before tax of between £43m and £50m. 

This would be up on the £30.2m it reported for its 2025 trading year. It added that this guidance “assumes no material supply chain disruption result from current geopolitical events impacting the timing of delivery of customer orders.