All DFS articles
Furniture retailer DFS was founded in 1969, as specialists in sofas and soft furnishings. It has since extended its presence in the UK to more than 120 DFS stores following its flotation in 2015. It is also active through the Dwell, Sofa Workshop and Sofology brands In recent years, it has made international moves by expanding into Ireland, the Netherlands and Spain. In addition to strong promotional and core DFS ranges, the retailer has exclusive partnerships with brands to target different customer types.
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Analysis
Big ticket’s big squeeze: how are home retailers navigating sluggish demand?
As DFS issues another profit warning and Wickes reports that demand for pricier purchases has been ’challenging’, how much more penny pinching can big-ticket retailers take?
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News
DFS issues profit warning as ‘weaker market demand’ takes toll
Sofa giant DFS has lowered its revenue and profit guidance for the full year as “weaker market demand” takes its toll.
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News
DFS suffers weather hit to sales but confident in full-year guidance
Sofa giant DFS has reported a fall in demand but still expects to meet full-year earnings expectations.
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News
DFS reaches ‘strongest ever’ market share despite challenging market
Furniture specialist DFS reported a record market share of 38% driven by “the group’s leading brands, scale and well-invested integrated retail proposition”.
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News
DFS warns on profits despite reaching ‘record market share’
Furniture specialist DFS has warned that its full-year profits will be at the lower end of its previous guidance, despite achieving “record market share” and higher average order values.
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News
DFS reiterates profit guidance after strong start to the year
Furniture specialist DFS has reiterated its full-year profit guidance and hailed a strong start to winter trading, having spent much of last financial year struggling with low customer demand.
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Opinion
'Be bold - game-changing hires can add real value in a recession'
Cancelling or postponing key appointments is a false economy. Investment in people is a relatively small outlay and can make all the difference, says Clarity founder Fran Minogue
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News
DFS order volumes strengthen after lean summer
DFS has indicated there may be some green shoots of recovery in the furniture sector after a tough summer, with order volumes strengthening heading into the golden quarter.
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News
DFS profits plummet as supply chain issues and inflation take toll
DFS profits have plummeted as the retailer blamed supply chain issues, double-digit inflation and staff shortages for the slump.
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Analysis
Analysis: As DFS and ProCook warn on profits, has the homewares sector lost its spring?
The homewares sector has enjoyed a boom over the past two years but, with DFS and ProCook issuing the latest in a string of profit warnings, has the pandemic bubble burst?
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News
DFS sales and profits drop against lockdown boom
DFS has reported a decline in sales and profits compared with strong comparables during the lockdown period last year.
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News
Dunelm and DFS sales rise as consumers revamp homes for Christmas
Both Dunelm and DFS have recorded strong results in the lead-up to Christmas as the homewares boom shows no signs of slowing down.
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News
DFS profits surge as consumers spend on their homes
Furniture specialist DFS has posted an increase in full-year sales and profits as consumers spent on their homes during the Covid-19 pandemic.
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News
DFS and Dunelm founders recognised in Queen’s Birthday honours list
DFS founder Lord Kirkham and Dunelm founder Bill Adderley have both been recognised in the Queen’s Birthday honours list, alongside six other retailers.
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Retail Navigator Analysis
DFS (Overview)
DFS is the UK’s second-largest furniture retailer after Ikea and the clear market leader in upholstered furniture with a market share of approaching 30%.
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Retail Navigator Analysis
DFS (SWOT)
DFS has mostly and consistently adapted well to changes in home furnishings fashion. Its combination of trendy but popular design, astute pricing (including free credit) and clever marketing, plus investment in its own manufacturing capacity, has fuelled its advance.
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Retail Navigator Analysis
DFS (Strategy)
DFS announced its new ‘Pillars and Platforms’ strategy in 2022 to unlock new categories of growth, while leveraging its leading upholstery made-to-order model advantages.
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Retail Navigator Analysis
DFS (Financials)
DFS group revenues fell 5.3% to £1,088.9m in the year to end 25 June 2023 (FY2022) in what DFS chief executive Tim Stacey called “a very challenging market environment with high levels of cost inflation and significant increases in interest rates”.
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News
DFS profits surge as pent-up lockdown demand boosts sales
DFS has posted a jump in half-year profits as pent-up demand from the first national lockdown drove a sales spike.
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News
DFS profits to come in at upper end of expectations despite disruption
Furniture group DFS expects profits be within the upper half of market forecasts despite Covid disruption and Brexit uncertainty.