The rise of retail media networks: why the digital ad revolution is taking off
With The Co-op announcing the launch of the UK’s first retail media network in the convenience sector, Retail Week assesses whether the advertising platform is a viable option for all retailers to explore.
While retail media advertising is hardly a new thing, there has been a recent boom in investment, driven by the rise in online shopping. Retail media networks are advertising platforms that allow third-party brands to advertise on a retailer’s website, app or other digital channels to an already engaged audience.
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