Adverity is an intelligent marketing analytics platform specialising in enabling insight-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating the return on investment of multichannel marketing spend.
Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualisations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics.
Adverity has been named a “Cool Vendor” in the Gartner report titled “Cool Vendors in Marketing Data and Analytics” and recognised as a Leader in the G2 GridⓇ for Marketing Analytics and ETL for nine consecutive quarters. For more information, visit www.adverity.com.
- Retail Voice
This peak season will be fiercely competitive but offers rich pickings to ecommerce businesses with the right information and the means to exploit it, argues Adverity’s Alexander Igelsböck