Fenwick launches first loyalty programme in its 140-year history
Department store group Fenwick has launched a new loyalty programme, offering customers rewards such as money-off points and exclusive benefits.
Privately owned Fenwick’s MyFenwick scheme went live today, and is being promoted with a marketing campaign using the strapline Earn Your Stripes – including a projection on the Baltic Centre for Contemporary Art in the retailer’s home city of Newcastle.
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