ZigZag founder: ‘Consumers are starting to understand that returns are not free’

Al Gerrie ZIGZAG

As the post-purchase journey continues to be a sticky point for retailers and shoppers, we spoke to ZigZag founder and chief executive Al Gerrie to discuss how paid returns are transforming the industry, how customers are dealing with this, and the role technology plays in creating a better selling and shopping experience.

Returns are a hot topic, more so than ever now that many retailers are charging a fee for customers to take back items. 

 

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