‘Retail media’s talent pipeline isn’t keeping up with the pace of change’
By 
Steve Ricketts2025-09-03T05:30:00
If retailers and media buyers don’t fully understand the tools and the context they operate in, a gulf may emerge between what’s possible and what’s delivered, warns Steve Ricketts of Publicis
Disconnected commerce is one of the biggest barriers to growth for retailers and brands. Media, creative, content, and retail operations are still too often treated as separate functions when, in reality, they need to work seamlessly together. Nowhere is this more evident than in retail media.
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