Steve Ricketts
Steve Ricketts is the chief commerce officer at Publicis Media UK, where he has been since 2023. Steve has more than 20 years of experience in commerce and media. He has worked for retailers, CPG brands, technology companies and agencies in both UK and global roles. Steve is also a board advisor for Huggg, a gifting and payment platform start-up.Â
OpinionâYour customers are making decisions before they reach the aisle â are you there yet?â
Retailers who adapt to changes, such as how shoppers are discovering products, will be best positioned to win, believes Publicisâ Steve Ricketts
OpinionâRetail mediaâs talent pipeline isnât keeping up with the pace of changeâ
If retailers and media buyers donât fully understand the tools and the context they operate in, a gulf may emerge between whatâs possible and whatâs delivered, warns Steve Ricketts of Publicis
OpinionâIf youâre not sharing shopper data with brands, rethink your retail media strategyâ
Retailers, brands and customers all win when shoppersâ insight is shared, argues Publicis chief commerce officer Steve Ricketts
OpinionâRetailers need to know what advertising buyers really want from retail mediaâ
Publicis Media chief commerce officer Steve Ricketts looks at opportunities and challenges for retail media networks in attracting bigger shares of advertising budgets
OpinionâRetail media is still evolving, and fragmentation will get worse before it gets betterâ
As retail media matures, what developments can be expected in 2025? Publicis Mediaâs Steve Ricketts takes a look