Steve Ricketts
Steve Ricketts is the chief commerce officer at Publicis Media UK, where he has been since 2023. Steve has more than 20 years of experience in commerce and media. He has worked for retailers, CPG brands, technology companies and agencies in both UK and global roles. Steve is also a board advisor for Huggg, a gifting and payment platform start-up.
Opinion‘Your customers are making decisions before they reach the aisle – are you there yet?’
Retailers who adapt to changes, such as how shoppers are discovering products, will be best positioned to win, believes Publicis’ Steve Ricketts
Opinion‘Retail media’s talent pipeline isn’t keeping up with the pace of change’
If retailers and media buyers don’t fully understand the tools and the context they operate in, a gulf may emerge between what’s possible and what’s delivered, warns Steve Ricketts of Publicis
Opinion‘If you’re not sharing shopper data with brands, rethink your retail media strategy’
Retailers, brands and customers all win when shoppers’ insight is shared, argues Publicis chief commerce officer Steve Ricketts
Opinion‘Retailers need to know what advertising buyers really want from retail media’
Publicis Media chief commerce officer Steve Ricketts looks at opportunities and challenges for retail media networks in attracting bigger shares of advertising budgets
Opinion‘Retail media is still evolving, and fragmentation will get worse before it gets better’
As retail media matures, what developments can be expected in 2025? Publicis Media’s Steve Ricketts takes a look