‘If you’re not sharing shopper data with brands, rethink your retail media strategy’
By 
Steve Ricketts2025-05-30T05:30:00
Retailers, brands and customers all win when shoppers’ insight is shared, argues Publicis chief commerce officer Steve Ricketts
There’s a reason why retail media has exploded over the past couple of years, and for retailers, it’s definitely a win-win.
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