Q&A: Primark trading director on shaking up denim and its first-ever TV ad campaign
Primark celebrated the launch of its new denim womenswear collection for autumn/winter 2025 with its first-ever UK TV ad campaign earlier this month.
The retailer is betting big on its 58-piece range after it spent more than 12 months perfecting and adjusting the collection, including its 10 anchor jean styles, to fit various body types and heights.
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