All Marketing & branding articles – Page 2
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DataRanking: How UK grocers are performing in AI-powered searches
As more consumers turn to AI for recommendations, some shoppers are treating these models as the new search engines.
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InterviewRetailers winning with retail media are the ones that understand their customer
Retail media networks are increasingly being adopted by a range of retailers and brands across grocery, fashion, beauty, and more.
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AnalysisHow John Lewis is planning to position itself at the forefront of AI-powered retail experiences
John Lewis is overhauling its digital strategy and said it is now treating AI agents like customers as it unveiled its latest set of retail investments this week.
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NewsThe Entertainer relaunches ‘sleeping giant’ Meccano brand
Employee owned toys specialist The Entertainer is to relaunch the iconic Meccano brand next week as it seeks to key into rising demand for construction toys, Retail Week can reveal.
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NewsFrasers Group says Sports Direct advert ban is ‘fundamentally wrong’
Frasers Group on behalf of Sports Direct has released a statement calling the Advertising Standards Authority’s (ASA) ban on its advert “fundamentally wrong” and is contesting it “fully”.
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NewsEx-John Lewis marketing boss joins The Entertainer
The man who masterminded some of John Lewis’ most famous Christmas adverts is joining toy specialist The Entertainer.
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InterviewMarketing: How Superdrug captures new customers working with Sampl
“Sampling is probably one of the oldest forms of marketing, but it didn’t evolve for many years,” Sampl’s chief marketing officer, Adam Wright, told Retail Week.
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NewsJoybuy gives shoppers loyalty points for scanning supermarket receipts
Joybuy has launched a promotion giving customers loyalty points and discounts in return for scanning their supermarket receipts.
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NewsAsda’s George brand switches marketing message
George at Asda, the grocer’s clothing and home business, has unveiled a new marketing campaign that does not focus solely on price.
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InterviewQ&A: Infobip retail specialist discusses why effective communication with consumers builds trust and loyalty
Infobip retail specialist Kim Johal spoke to Retail Week about effective communications, agentic AI, fraudulent messages, and loyalty.
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AnalysisWhy eBay is setting its sights on live shopping as a growth lever
This year has certainly been one to remember for the 30-year old eBay. In February, it was revealed that eBay would purchase secondhand fashion platform Depop for $1.2bn, but the acquisition was only completed at the end of July after the Competition and Markets Authority (CMA) gave the deal the green light.
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AnalysisWhy Wickes is now one of the UK’s top ecommerce retailers
Retail Week recently published The UK’s Top 10 Ecommerce Retailers report, turning a spotlight on the country’s digital trailblazers to discover how they’re leveraging data to power performance. Featured among them was Wickes.
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NewsMarks & Spencer poaches Morrisons director to head loyalty
Marks & Spencer has turned to Morrisons to hire a director of loyalty as it builds initiatives such as its Sparks programme, Retail Week can reveal.
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NewsB&Q appoints new director of retail media
B&Q has appointed a new director of retail media as it continues to strengthen its commercial offering and expand capabilities.
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InterviewHobbycraft’s Graeme Campbell discusses rebuilding after restructuring
Change is underway across the business, at both executional and channel levels, as Hobbycraft looks to a new era following its exit from a CVA, which resulted in a tranche of store closures and job losses.
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InterviewQ&A: Impact.com UK country manager discusses the importance of partnership marketing in the modern age
We spoke to Impact.com’s UK country manager Anthony Clements about how to leverage partnership marketing, how AI is changing brand discovery, and alternatives to paid ads.
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![Rachel Eyre - Asda - Chief Customer and Digital Officer[99].jpg](https://d53bpfpeyyyn7.cloudfront.net/Pictures/100x67/7/9/0/3127790_racheleyreasdachiefcustomeranddigitalofficer99.jpg_263815_crop.jpeg)
InterviewQ&A: Asda’s Rachel Eyre on its new retail media partnership with Amazon
This month, Asda struck up a “first-of-its-kind” partnership with Amazon to advance its retail media offer. Chief customer and digital officer Rachel Eyre spoke to Retail Week about what the tie-up looks like and means for the supermarket, its customers and its advertising partners
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NewsCo-op sees triple-digit in-store sales rise from new data partnership
Convenience retailer Co-op has recorded a triple-digit surge in in-store sales as a result of a new partnership with LiveRamp and Google, Retail Week can reveal.
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NewsJohn Lewis strengthens retail media offer with new platform partnership
Department stores and grocery group the John Lewis Partnership has struck an alliance with specialist partner Kevel to ramp up its retail media proposition.
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NewsModa in Pelle in legal battle over trademark ownership
The company behind troubled footwear retailer Moda in Pelle is involved in a trademark dispute with its previous administrators over the ownership of the brand, Retail Week can reveal.