Toys 36% cheaper than in 1996, even as other retail prices have doubled

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Santa isn’t any worse off on his toy bill than he was in the 90s, despite the price of Christmas dinner and other retail categories more than doubling since then, Retail Week can reveal. 

Analysis of ONS data found toy prices have fallen 36% since 1996, with 20 of 22 classic toys now cheaper when adjusted for inflation.

 

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