How Asos is styling its way back to growth

Asos

Source: Asos

Asos appears to have finally reached an inflection point in its multi-year turnaround plan, as chief executive José Antonio Ramos Calamonte proudly declared this morning: “This year Asos returned to growth”

The ecommerce giant reported a pre-tax profit of £24.4m in the year to August 30, up from an eye-watering triple-digit loss of £281.6m.

 

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