Booths unveils new branding and strategy
Upmarket Northern grocer Booths has launched a refreshed brand identity and strategy, as the UK’s oldest family-owned grocer, looking to connect with “more people beyond its bricks-and-mortar store estate”.
The new branding features a new identity line, “The Family Grocers” and a new logo, which includes a “richer Booths Blue” and more prominent “use of the iconic Booths lion to reinforce the heritage, trust and quality associated with the brand”.
Already have an account? Sign in here