Asda has appointed former B&Q and Sainsbury’s executive as its new marketing boss.
The supermarket chain has announced the appointment of Tom Hampson as its vice-president for marketing, reporting directly into chief customer officer Rachel Eyre who is responsible for leading both Asda and George’s marketing teams.
Hampson most recently worked with B&Q, and has previous senior marketing experience with retailers including Sainsbury’s, Mamas & Papas and Morrisons, “delivering brand, insight and digital strategies across major UK retailers and modernising marketing organisations to drive performance in competitive markets”, Asda said in a statement.
Eyre said: “Tom is an experienced and passionate customer and marketing leader who has led transformation and growth through marketing with a number of major UK retailers.
”He brings deep expertise in customer insight, proposition development and team leadership and will play a pivotal role in driving the growth agenda for two powerhouse British brands”
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