‘There are powerful signs that the social media tidal wave is ebbing’

By Charlotte Hardie2026-01-14T06:30:00

Retailers have poured resources and expertise into social media strategies but as the mood increasingly turns against such networks, what will happen if that route to customers closes, asks Charlotte Hardie

Social media is morphing into something of a dirty word. The fact that Australia has taken the leap and banned it for under-16s perhaps signals the start of a more responsible societal approach to its use.

‘There are powerful signs that the social media tidal wave is ebbing’

Want to read more?

Register for LIMITED guest access

Get premium access

£5 A MONTH for 3 months