‘There are powerful signs that the social media tidal wave is ebbing’

By Charlotte Hardie2026-01-14T06:30:00

Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie

Social media is morphing into something of a dirty word. The fact that Australia has taken the leap and banned it for under-16s perhaps signals the start of a more responsible societal approach to its use.

‘There are powerful signs that the social media tidal wave is ebbing’

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