American streetwear brand First Down to relaunch in the UK

2024-10-16 First Down campaignR_0243

Heritage streetwear brand First Down USA has officially relaunched in the UK and Ireland market with Pace Partnership London spearheading the brand’s return. 

Founded in the late 1980s, First Down USA is a streetwear and outdoor brand “renowned for its bold, functional down jackets” and “strong ties” to American street culture.

 

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